Running a wholesale business on Shopify in 2025 has never been more streamlined, thanks to the ever-evolving ecosystem of apps available in the Shopify App Store. Whether you’re looking to offer custom pricing for B2B customers, manage bulk orders, or streamline invoicing and payment processes, there is a solution tailored to your needs. In this article, we break down the top 10 wholesale apps for Shopify in 2025, evaluating their features, pricing, pros and cons, and best use cases.
1. 
Wholesale Hub by Orbit
Overview: One of the most robust B2B solutions for Shopify, Wholesale Hub enables merchants to set custom pricing for different customer groups without needing a separate Shopify Plus account.
- Key Features:
- Tiered pricing for customer groups
- Net terms and custom checkout options
- Quick order forms
- Volume discounts
- Pros:
- Seamless Shopify integration
- No need for Shopify Plus
- Excellent support
- Cons:
- Interface can be complex for beginners
- Best For: SMBs scaling their B2B operations
- Pricing: Starts at $24/month
2. 
B2B & Wholesale Solution by BSS Commerce
Overview: A comprehensive wholesale toolkit for B2B merchants looking to professionalize and scale.
- Key Features:
- Custom pricing and product visibility
- B2B registration form with approval
- Quantity breaks and discounts
- VAT exemption options
- Pros:
- Full suite of B2B tools
- Highly customizable
- Cons:
- Some features locked behind higher tiers
- Best For: Businesses with complex B2B needs
- Pricing: Free plan available; paid plans from $25/month
3. 
Wholesale Gorilla
Overview: Designed to make wholesale simple and intuitive, particularly for merchants who don’t want to overcomplicate their backend.
- Key Features:
- Custom price lists
- Quick order forms
- Net terms checkout
- Wholesale-only products
- Pros:
- Easy to set up
- Affordable pricing
- Cons:
- Limited advanced features
- Best For: Small to medium B2B stores
- Pricing: From $39.95/month
4. 
SparkLayer B2B
Overview: A sleek and scalable app for brands looking to offer a modern wholesale experience.
- Key Features:
- B2B storefront overlay
- ERP integrations
- Order notes and repeat orders
- International pricing support
- Pros:
- Modern UI/UX
- Great for global B2B commerce
- Cons:
- Might require dev help for full setup
- Best For: Mid-size to enterprise-level businesses
- Pricing: Free plan; paid plans from $49/month
5. 
Wholesale Lock Manager
Overview: Focuses on content and product access control, ideal for segmenting wholesale and retail experiences.
- Key Features:
- Lock products, collections, and pages
- Customer-tag based access
- Password-protected content
- Pros:
- Simple to use
- Useful for B2B segmentation
- Cons:
- Lacks pricing and discount features
- Best For: Merchants looking to hide content from retail customers
- Pricing: From $9/month
6. 
Bold Custom Pricing
Overview: A legacy solution that continues to deliver powerful pricing tools for wholesale stores.
- Key Features:
- Tiered pricing
- Quantity discounts
- Customer tagging
- Pros:
- Reliable and proven
- Excellent support
- Cons:
- UI feels dated
- Best For: Stores that need flexible pricing logic
- Pricing: From $39.99/month
7. 
Wholesale Bear
Overview: Offers a lightweight yet effective solution for small and medium B2B stores.
- Key Features:
- Automatic wholesale tag detection
- Discount rules
- Express checkout options
- Pros:
- Very user-friendly
- Fast setup
- Cons:
- Limited enterprise features
- Best For: Shopify merchants new to wholesale
- Pricing: Free plan; premium from $29.99/month
8. 
B2B Handsfree by Commerce & Code
Overview: Automates various B2B processes with a smart, scalable platform built specifically for growing wholesale businesses.
- Key Features:
- Automated price and discount management
- Custom catalog creation
- Wholesale customer tagging and segmentation
- Integration with Shopify and third-party apps
- Pros:
- Streamlined automation for B2B workflows
- Scales well with business growth
- Cons:
- Setup may require some learning curve
- Best For: Growing B2B businesses looking to automate operations
- Pricing: From $49/month
9. 
Wholesale Pricing Discount by Wholesale Helper
Overview: A straightforward app to add wholesale pricing and manage B2B users effectively.
- Key Features:
- Tiered and bulk discounts
- Custom user roles
- Wholesale sign-up form
- Pros:
- Strong customer support
- Scales with your store
- Cons:
- May require CSS tweaks
- Best For: Medium-sized B2B stores
- Pricing: From $14.99/month
10. 
Shopify Plus Wholesale Channel
Overview: An official solution by Shopify, exclusive to Shopify Plus merchants.
- Key Features:
- Separate B2B storefront
- Custom price lists
- Payment terms and draft orders
- Pros:
- Fully integrated with Shopify Plus
- Reliable performance
- Cons:
- Only available for Shopify Plus users
- Best For: High-volume enterprises
- Pricing: Included with Shopify Plus (from $2000/month)
Comparison Table
| App Name | Best For | Key Features | Starting Price |
|---|---|---|---|
| Wholesale Club by Orbit | SMBs | Tiered pricing, net terms | $39/month |
| B2B & Wholesale Solution | Complex B2B setups | Custom pricing, VAT, registration | $25/month |
| Wholesale Gorilla | Small B2B merchants | Quick order forms, wholesale-only items | $34.95/month |
| SparkLayer B2B | Global B2B brands | ERP integration, repeat orders | $49/month |
| Wholesale Lock Manager | Content control | Lock products and pages | $9.99/month |
| Bold Custom Pricing | Flexible pricing needs | Tiered pricing, customer tagging | $39.99/month |
| Wholesale Bear | New B2B merchants | Discount rules, fast checkout | $39.99/month |
| B2B Handsfree | Automation & analytics | Catalogs, price automation | $49/month |
| Wholesale Pricing Discount | Mid-size B2B stores | Sign-up forms, tiered pricing | $19/month |
| Shopify Plus Wholesale Channel | Enterprise users | Separate storefront, payment terms | $2000 |
Final Thoughts
Choosing the right wholesale app for your Shopify store in 2025 depends on your business size, complexity, and growth trajectory. For new or small B2B stores, options like Wholesale Bear and Wholesale Gorilla offer a gentle learning curve. Mid-size businesses may find better value in BSS Commerce or SparkLayer, while enterprise users should consider Shopify Plus or B2B Handsfree for comprehensive features. Each app brings unique strengths to the table, so take advantage of free trials and demos to see which aligns best with your business goals.
FAQ
Do I need Shopify Plus to run a wholesale store?
No, many apps like Wholesale Club, B2B & Wholesale Solution, and Wholesale Gorilla allow you to run a full-featured wholesale store without needing Shopify Plus. Shopify Plus offers a dedicated wholesale channel but comes at a higher cost.
Can I offer different prices to different customer groups?
Yes, apps like Bold Custom Pricing, SparkLayer, and B2B Handsfree provide functionality for tiered pricing and custom price lists for different customer segments.
What features should I prioritize in a wholesale app?
Look for features like custom pricing, quick order forms, customer segmentation, net terms, and catalog control. The ideal app depends on your store size and complexity.
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