Building strong customer relationships has become more critical than ever in 2025. With rising advertising costs and increasing competition, merchants need more than just great products—they need loyalty. That’s why choosing the best loyalty app for Shopify can directly impact your store’s long-term success.
There’s no shortage of apps in the app store. From point-based systems to gamified experiences, these tools are designed to keep customers engaged and encourage repeat purchases. A well-designed customer loyalty program Shopify store owners can rely on improves retention and increases average order value.
In this guide, we review 10 of the best loyalty program for Shopify stores. We’ll explore features, pricing, and the ideal use case for each. Whether you’re starting your first rewards system or enhancing an existing one, these apps offer something for every business size and model.
1. 
Smile.io – Loyalty Points, VIP & Referrals
Description:
Smile.io is one of the most trusted Shopify loyalty apps, providing a quick way to launch rewards, VIP, and referral programs. It integrates smoothly with your store, offering a polished interface and customizable rewards.
Key Features:
- Earn points for purchases, signups, and birthdays
- VIP tier access based on customer behavior
- Referral sharing with incentive tracking
Why Choose It:
Smile.io is the best loyalty app for Shopify merchants seeking a balance between ease of use and advanced features. You can quickly Edit rewards rules and branding to match your store.
2. 
Yotpo Loyalty & Referrals
Description:
Yotpo is a powerful option among Shopify loyalty program apps, especially for scaling brands. It integrates loyalty with SMS and review tools to create a unified customer journey.
Key Features:
- Dynamic rewards and tier-based incentives
- Multi-channel integration (email, SMS)
- Detailed analytics dashboard
Why Choose It:
Yotpo stands out as a loyalty app Shopify users choose for enterprise-grade customization. It’s ideal for brands looking to Edit offers frequently based on behavior data.
3. 
Rise.ai – Store Credit & Loyalty
Description:
Unlike traditional points-based programs, Rise.ai focuses on store credit rewards, making it a unique solution among Shopify loyalty apps. Customers often value store credit more tangibly than points.
Key Features:
- Gift cards and automated store credit
- Post-purchase incentives
- Integrates with returns and referral workflows
Why Choose It:
If you’re looking for the best loyalty program for Shopify that’s simple and flexible, Rise.ai is worth considering. The credit-based structure is easy to Edit and understand for shoppers.
4. 
LoyaltyLion
Description:
LoyaltyLion offers a fully customizable Shopify loyalty program with advanced logic and A/B testing. It’s great for brands that want total control over how they reward customers.
Key Features:
- Reward behaviors like reviews or referrals
- Customer insights and testing tools
- Embedded on-site loyalty widgets
Why Choose It:
Highly rated as a loyalty app Shopify businesses rely on, LoyaltyLion is best for data-driven merchants. You can continually Edit strategies based on performance.
5. 
Rivo – Loyalty & Referrals
Description:
Rivo is a sleek and modern loyalty solution designed for Shopify. With its intuitive dashboard, it’s one of the easiest Shopify loyalty program apps to set up.
Key Features:
- Points system with referral incentives
- Shopify POS integration
- Mobile-friendly design
Why Choose It:
Rivo fits perfectly for new stores seeking the best loyalty app for Shopify that requires minimal setup and regular Edit flexibility.
6. Growave – Loyalty + Reviews + Wishlist
Description:
Growave is an all-in-one solution combining reviews, wishlists, and a Shopify loyalty program into a single app. It’s especially useful for merchants trying to reduce their tech stack.
Key Features:
- Loyalty points and VIP tiers
- Wishlist tracking and reminders
- Review collection and display
Why Choose It:
Perfect for stores looking for loyalty programs for Shopify that also handle other customer engagement features. All modules are easy to Edit and brand consistently.
7. 
Marsello – Loyalty + Email & SMS
Description:
Marsello pairs automated marketing with a smart customer loyalty program Shopify brands can automate and scale. It’s a great fit for merchants who prioritize email and SMS engagement.
Key Features:
- Loyalty tied to email/SMS flows
- In-store and online rewards
- Purchase-based triggers
Why Choose It:
One of the top Shopify loyalty apps for omnichannel stores. Its automation features mean less manual Edit work for store owners.
8. 
Joy – Rewards & Loyalty Program
Description:
Joy is a beginner-friendly app that allows quick setup of a Shopify loyalty program. It’s ideal for merchants who want to launch a basic reward system without bells and whistles.
Key Features:
- Points for signing up, birthdays, and purchases
- Manual and auto reward rules
- Simple user interface
Why Choose It:
Joy works well for entrepreneurs looking to start small with loyalty programs for Shopify. You can easily Edit rules as your store grows.
9. 
Gameball – Gamified Loyalty Experience
Description:
Gameball offers a gamified twist on traditional Shopify loyalty apps, turning customer actions into challenges, missions, and badges.
Key Features:
- Custom missions and reward rules
- Customer levels and achievements
- Leaderboards and points
Why Choose It:
Gameball appeals to younger, interactive audiences. If you’re looking to create the best loyalty program for Shopify with engagement in mind, Gameball is a fun way to do it. Plus, gamified features are easy to Edit and evolve.
10. 
Beans – Loyalty & Referral Automation
Description:
Beans offers an automated customer loyalty program Shopify merchants can set and forget. With multi-language support, it’s ideal for global brands.
Key Features:
- Points and referral tracking
- Personalized offers
- Automated triggers
Why Choose It:
10. Beans – Loyalty & Referral Automation
Description:
Beans offers an automated customer loyalty program Shopify merchants can set and forget. With multi-language support, it’s ideal for global brands.
Key Features:
- Points and referral tracking
- Personalized offers
- Automated triggers
Why Choose It:
Beans is a flexible, global loyalty app Shopify businesses can use to streamline retention. Admins can Edit workflows without writing code.
| App | Best For | Price Range | Referral Support | |
| Smile.io | All-around loyalty programs | From $49 | ✅ | |
| Yotpo | Marketing stack integration | From $15 | ✅ | |
| Rise.ai | Store credit model | From $19.99 | ✅ | |
| LoyaltyLion | Customizable, data-driven brands | From $49 | ✅ | |
| Rivo | Quick launch for small shops | From $49 | ✅ | |
| Growave | All-in-one engagement suite | From $49 | ✅ | |
| Marsello | Loyalty + retention marketing | From $125 | ✅ | |
| Joy | Simplicity and fast setup | From $24.99 | ❌ | |
| Gameball | Gamified loyalty experiences | From $49 | ✅ | |
| Beans | Multilingual automation | From $49 | ✅ |
Final Thoughts
Finding the best loyalty app for Shopify comes down to understanding your customer base and business model. Whether you want to gamify experiences, offer store credit, or simply reward purchases, today’s Shopify loyalty apps offer diverse solutions.
Look for apps that match your store’s tone, integrate with your tech stack, and allow easy Edit access to reward rules. If you want a visual experience, Gameball stands out. If you prefer something more streamlined, Rise.ai or Beans may be your answer.
The key to success lies in crafting a Shopify loyalty program your customers enjoy using—and one that builds trust and repeat business over time.
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