No. Many apps work on regular plans, though some advanced tests need Plus.
Top 10 Shopify A/B Testing Apps for 2025 – Details & Comparison
- Roxanne Smith
- 10 Minutes
As Shopify merchants continue to seek smarter ways to boost conversions, A/B testing has become indispensable. In 2025, the market offers versatile apps—ranging from lightweight pop-up optimizers to enterprise-grade experimentation platforms. Below are the top 10 Shopify A/B testing apps, each with a concise overview, best-use cases, and current pricing.
1.
Convert Experiences
Convert combines enterprise-level experimentation—with multivariate and multi-page testing—without visual flicker. It seamlessly integrates via a Shopify app, allowing non-technical users to set up tests through Shopify admin.
Who’s it best for: Mid-size to enterprise brands that need robust segmentation, fast loading experiments, and a high volume of tests.
Pricing: Free to install. Additional charges may apply
Enterprise: custom
2. 
Intelligems
Intelligems excels in complex price and shipping A/B testing, offering detailed cost-of-goods analytics and theme experiments.
Who’s it best for: Brands focused on pricing strategies, promotions, and shipping experimentation rather than visual layout changes.
Pricing: Starts at approximately $79/month for up to ~2,500 orders/month.
3. 
ABConvert
ABConvert offers an all-in-one A/B toolkit—covering pricing, shipping, themes, content, and checkout—with tiered plans.
Who’s it best for: Shopify users who want a single tool covering full-funnel testing, with scalable support levels.
Pricing:
- Free plan for development stores
- Basic: $59/mo ($588/yr)
- Advanced: $149/mo ($1,428/yr)
- Plus (Shopify Plus): $249/mo ($2,388/yr)
4. 
Visually
Visually provides a no-code editor plus AI personalization for testing checkout, pricing, and post-purchase upsells.
Who’s it best for: Merchants who want a visual test-builder and full-funnel optimization without any coding.
Pricing: Starting at $15/month.
5. 
Shogun
Although mostly known as a page builder, Shogun supports A/B tests on landing pages and templates.
Who’s it best for: Brands that rely heavily on custom-designed landing pages and want built-in testing.
Pricing: Plans start at $39/month following a free trial.
6. 
Lucky Orange (new substitution)
Lucky Orange offers heatmaps, session recordings, live chat, and form analytics alongside A/B testing tools, making it easier to identify user friction and test solutions.
Who it’s best for: Small to mid-size stores that want behavioural insights and conversion testing in one package.
Pricing: Starting at $19/month, including free trial
7. 
Elevate
Elevate offers pricing, shipping, theme, and content tests, with concierge-style onboarding and reporting.
Who’s it best for: High-growth Shopify stores in need of white-glove service and deep strategic guidance.
Pricing: $99/month
8. 
Dynamic Yield
An enterprise-grade experimentation and personalization platform that supports multivariate testing, AI segmentation, and dynamic content.
Who’s it best for: Large e-commerce businesses with dedicated optimization teams looking for advanced personalization.
Pricing: Custom; typically requires contacting sales.
9. 
AB Tasty
Combines A/B testing, multivariate experiments, session recording, and AI-driven personalization—designed for enterprise.
Who’s it best for: Brands seeking enterprise features with strong personalization options.
Pricing: Estimated starting around $499/month .
10. OptiMonk
OptiMonk focuses on pop-ups, banners, and campaign-level A/B testing with a visual editor and AI-powered insights.
Who’s it best for: Merchants who want to optimize conversion elements via pop‑ups or banners without heavy development.
Pricing: Free tier available; paid plans begin around $29/month.
App Comparison Table
| App | Best For | Key Features | Price (Monthly) |
| Convert | Enterprise-quality experimentation | Multivariate, segmentation, multi-page | Free to Install |
| Intelligems | Pricing/shipping optimization | Price testing, COGS analytics, theme tests | From $79/Month |
| ABConvert | Full-funnel A/B across store | Price, shipping, theme, checkout | From $59/Month |
| Visually | No-code visual editor + funnel testing | Checkout, pricing, upsells | From $15/Month |
| Shogun | Landing page A/B within page builder | Visual template tests | From $39 |
| Crazy Egg | UX insight + conversion optimization | Heatmaps, recordings, multivariate tests | From $99/Month |
| Elevate | Strategic testing with support | Pricing, shipping, themes, onboarding | $499 |
| Dynamic Yield | Enterprise personalization & targeting | AI personalization, multivariate tests | Free to install |
| AB Tasty | Enterprise experimentation + AI | Sessions, multivariate, personalization | Free to install |
| OptiMonk | Pop-up and campaign-level A/B testing | Banners, campaigns, visual editor | Free / from $29 |
Final Thoughts
- Best for tight budgets: Start with Visually, ABConvert, or Shogun.
- Best for pricing optimization: Consider Intelligems or Elevate.
- Best for enterprise personalization: Go with Convert Experiences, Dynamic Yield, or AB Tasty.
- Best for UX insights: Choose Crazy Egg or OptiMonk to drive conversions with behavioral insights.
Choosing Tips
- Clarify your primary goal: price, theme, or personalized funnel?
- Ensure pricing scales with your traffic to avoid overage surprises.
- Balance ease of use (visual editors) with depth of control.
- Decide how much support and onboarding you need.
- Confirm Shopify and analytics integrations (GA4, Flow, Segment).
Want help narrowing it down to fit your store’s size, goals, or Shopify plan? I can offer tailored recommendations or implementation steps.
FAQ
What's the best A/B testing app for beginners on Shopify?
ABConvert or Visually — both are easy to use and affordable.
Can I A/B test prices and shipping rates?
Yes, tools like Intelligems and Elevate are built for that.
Do I need Shopify Plus for A/B testing?
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