What Is Product Bundling?

Bundling is the practice of offering two or more products together as a package—usually with a discount or added value. It’s not about tricking the customer. It’s about making buying easier, more valuable, and more enjoyable.

Imagine someone adds a $25 candle to their cart. You show them a “Self-Care Kit” with that same candle, a lavender soap, and a silk eye mask for $49 (worth $65 separately). It’s a no-brainer.

Bundling works because it solves real problems: it saves time, helps people discover more of what they love, and makes them feel like they’re getting a deal. And for you as a merchant? It increases Average Order Value (AOV), clears inventory, and boosts conversion rates—without needing more traffic.

How to Start Bundling on Shopify: A Step-by-Step Guide

You don’t need to be a developer or run a huge store to start bundling. Here’s how to do it right on Shopify:

Step 1: Identify Your Bundle Opportunities

Start with natural combos—products that already go well together.
Examples:

• T-shirt + jeans

• Phone + case + charger

• Tea trio or skincare set

Step 2: Choose a Bundling Method

Decide whether you want:

• Fixed bundles (pre-defined sets)

• Mix & match bundles (let shoppers choose)

• Volume pricing (buy more, pay less)

• BOGO (Buy X Get Y)

Step 3: Use a Shopify Bundle App

Shopify doesn’t support bundling natively, so you’ll need an app.
Use Fast Bundle to build all of the above—plus in-cart bundles, upsells, and inventory sync.

Step 4: Set Up Your Offers

Write clear product names, bundle descriptions, and pricing that feels like a true deal.

Example:
Glow Kit — Save 25%
Includes: cleanser, serum, moisturizer
Now $44.99 (was $59.97)

Step 5: Track and Optimize

Use your app’s analytics to test placement, pricing, and design. See what bundles convert best—and double down.

Pro Tips for High-Converting Bundles

🧠 Bundle with intent: Make sure items truly complement each other
💰 Show the value: Always highlight how much they save
🎨 Use clean visuals: Make it look like a set, not a list
🛒 Keep it near the cart: In-cart bundles or drawer popups convert well
📈 Test different types: Try volume bundles vs. mix & match and see what wins

Common Mistakes to Avoid

🚫 Random combos: Bundling unrelated items confuses shoppers
🚫 No inventory sync: Manual bundles = stock headaches
🚫 Weak discounts: 3% off isn’t exciting—make it feel like a real deal
🚫 Too many options: Keep it simple and curated
🚫 Forgetting the upsell: Add-ons like gift wrap or accessories increase AOV too

Bottom Line

Product bundling isn’t just a sales tactic—it’s a growth lever.
Done right, it helps your customers discover more, spend more, and come back for more.

👉 Want to start bundling without code?
👉 Want auto inventory syncing, cart integration, and multiple bundle types?

Start with Fast Bundle—the #1 rated Shopify bundle app to boost AOV, simplify your ops, and grow smarter.