10 Best Email Marketing Apps in 2025
- Roxanne Smith
- 10 Minutes
Email marketing continues to be one of the most powerful and cost-effective tools for driving revenue, especially for eCommerce brands using Shopify. Whether you’re launching a new product, nurturing leads, or re-engaging past customers, the right Shopify email marketing app can dramatically improve your results.
With dozens of platforms offering automation, personalization, and analytics, choosing the best email marketing app for Shopify can be overwhelming. To help you navigate, we’ve ranked the top 10 email marketing apps for 2025 based on usability, features, integrations, and pricing.
1. 
Klaviyo
Best for: Data-driven marketing automation
Klaviyo stands out as a robust Shopify email marketing app built with eCommerce in mind. It offers powerful automation, segmentation, and analytics to help you create targeted campaigns that convert.
Top Features:
- Pre-built Shopify integrations
- Advanced segmentation and predictive analytics
- Flow builder for automation
Whether you’re scaling a small store or managing a global brand, Klaviyo is arguably the best email marketing app for Shopify in 2025.
2.
Omnisend
Best for: Multi-channel campaigns
Omnisend goes beyond email with integrated SMS, push notifications, and more. It’s ideal for Shopify users who want unified messaging across channels.
Top Features:
- Drag-and-drop email builder
- SMS and push notifications
- Automation templates for Shopify
As a Shopify email marketing app, Omnisend helps build cohesive journeys that increase customer retention and lifetime value.
3. 
Mailchimp
Best for: Brand recognition and versatility
Although its direct Shopify integration has faced challenges in the past, Mailchimp remains a solid option via third-party connectors. It’s ideal for beginners and those familiar with its interface.
Top Features:
- Pre-designed templates
- Behavioral targeting
- Integrations with Zapier and ShopSync
Mailchimp still holds its place as a trusted Shopify email marketing app, especially for businesses that value its wide toolset.
4. 
Privy
Best for: Popups and list growth
Privy started as a popup tool but has evolved into a full-fledged Shopify email marketing app. It offers email automation, cart recovery, and lead capture tools all in one.
Top Features:
- Email and SMS marketing
- Exit-intent popups
- Cart abandonment sequences
Privy earns its reputation as a best email marketing app for Shopify by simplifying list growth and nurturing.
5. 
ActiveCampaign
Best for: CRM and sales integration
ActiveCampaign combines email marketing with sales CRM, making it ideal for Shopify merchants who need a more personalized approach to customer engagement.
Top Features:
- Deep data-based segmentation
- CRM pipeline and sales automation
- Shopify triggers and event tracking
For advanced marketers, it may be the best email marketing app for Shopify thanks to its comprehensive customer lifecycle tools.
6. 
Sendinblue (Brevo)
Best for: Budget-friendly automation
Sendinblue (rebranded as Brevo) is a great choice for startups and small businesses looking for a free or affordable Shopify email marketing app with essential automation features.
Top Features:
- Email, SMS, and WhatsApp campaigns
- Basic CRM tools
- Marketing automation workflows
Brevo is user-friendly and offers great value, making it a practical option among the best email marketing app listings.
7. 
Drip
Best for: Visual workflows and eCommerce focus
Designed for direct-to-consumer brands, Drip offers a beautiful interface and powerful tools that align perfectly with Shopify needs.
Top Features:
- eCommerce CRM features
- Visual automation workflows
- Personalized product recommendations
As a Shopify email marketing app, Drip focuses on storytelling and conversion, ideal for modern DTC brands.
8. 
Constant Contact
Best for: Simplicity and reliability
Constant Contact is known for its ease of use and strong support. While it’s more basic than others, it meets the needs of small Shopify stores effectively.
Top Features:
- User-friendly editor
- Real-time tracking and reports
- Event marketing features
9.
ConvertKit
Best for: Creators and content-based stores
ConvertKit shines for content-driven businesses like bloggers, coaches, and niche creators using Shopify. It focuses on simplicity and content-first engagement.
Top Features:
- Landing pages and forms
- Subscriber tagging
- Automation for content delivery
10. 
Moosend
Best for: Affordable, all-in-one marketing
Moosend offers a lot of bang for your buck, especially for merchants needing solid features without enterprise-level pricing.
Top Features:
- Personalization engine
- Pre-built campaign workflows
- AI-based recommendations
Moosend is an underrated yet capable Shopify email marketing app, giving growing businesses pro-level features on a budget.
| Name | Main Feature | Price |
|---|---|---|
| Klaviyo | Advanced segmentation & analytics | Free plan + paid from $20/month |
| Omnisend | Multi-channel marketing (Email/SMS) | Free plan + paid from $16/month |
| Mailchimp | Versatile templates & behavioral targeting | Free plan + paid from $13/month |
| Privy | Popups + email/SMS automation | Free plan + paid from $15/month |
| ActiveCampaign | CRM integration & sales automation | Paid plans from $29/month |
| Sendinblue (Brevo) | Budget automation + SMS | Free plan + paid from $25/month |
| Drip | Visual workflows for eCommerce | Paid plans from $39/month |
| Constant Contact | Simple editor & real-time tracking | Paid plans from $12/month |
| ConvertKit | Content-based automation | Free plan + paid from $15/month |
| Moosend | AI-based personalization | Paid plans from $9/month |
Final Thoughts
Finding the best email marketing app for Shopify is about more than just features. It’s about finding the platform that fits your store’s size, audience, and growth strategy.
From powerhouse platforms like Klaviyo and ActiveCampaign to user-friendly tools like Privy and Moosend, each app offers unique strengths. Whether you need deep segmentation, multi-channel outreach, or simple email blasts, there’s a Shopify email marketing app built for you.
As 2025 unfolds, expect even more AI-driven features, better integrations, and personalization at scale. Whatever your goals, investing in the right email marketing tool will give your Shopify store a competitive edge and measurable growth.
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